Social Media Optimization

If you're looking to increase your business's brand awareness, website traffic, and customer base, consider establishing a strong presence on social media platforms. On average, it's recommended to have and use at least 8 different social media accounts to fully take advantage of this virtual paradise. Don't settle for less, instead turn to Info Hub Digital for expert social media management. With billions of daily active users on Facebook, Instagram, Twitter, Pinterest, LinkedIn, and other platforms, it's a worthwhile investment to reach your target audience and expand your brand's reach.

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Popular Social Media Platforms



Your target audience are definitely active on one or more social networks where billions of people spend time daily. Brands commit resources to social media marketing to boost awareness, drive traffic, interact with customers, drive sales, build loyalty, and win advocates.

Social media users connect, share and publish information online. It allows news, videos or any important information to propagate to wider audiences within seconds. Some of the popular social media channels are: Facebook, Instagram, Twitter, Linkedin, Youtube, Pinterest, blogs and forums.

Traditional marketing involves advertising through TV, radio, magazines or newspapers, while social media marketing focuses on gaining traffic through diverse social media channels. Social Media Marketing is known to be a much faster and economical way to promote a brand or a service, than diverse types of traditional marketing methods.

Search Media Marketing or SMM is part of Search Engine Marketing. Both of these processes are focused on increasing visibility in search engines. While SMM deals with marketing websites on diverse social media, SEM goes much beyond that and tends to include method that can get search engine traffic like PPC advertising. For long lasting results, organic SMM is ideally the perfect solution.

As social media is evolving consistently, the results you get through it would depend on a number of variables. These include the time and effort being put into your social media marketing management process, as well as your audience and strategy. The fact that whether you are using paid ads or not would also influence these results. It is crucial to note that good SMM is a marathon and not a sprint, so expecting slow but good results would be a prudent move.

Comments and discussions lead to awareness of the brand. Recommendations or a good word from a friend is a major influencer. Social media popularity is picked up search engines and helps drive traffic.

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